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Mukherji, P.
Behemoths at the gate: how incumbents take on acquisitive entrants (and why some do better than others) [Текст] / P. Mukherji, A. Prabhu C. Jaideep Sorescu, K. Rajesh Chandy
// Journal of Marketing. – 2011. – №5. – C. 53-70.
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| ББК 65.012.43+65.5-181+65.8-181 |
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