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Wayne, S. D.
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses [Текст] / S. Desarbo Wayne, Grewal Rajdeep, J. Scott Crystal
// Journal of Marketing Research. – 2008. – №3. – C. 280-292.
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| ББК 65.012.43+65.9(7США)-181 |
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