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Ries, E.
The startup. How modern companies use entrepreneurial management to transform culture and drive long-term growth [Текст] / Eric Ries. – 1st Edition. – New York : Currency, 2017. – 390 p. – For Gabriel and Clara.
The Lean startup Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.
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