| Б48 |
Berkowitz, E. N.
Marketing [Текст] / E. N. Berkowitz, R. A. Kerin, W. Rudelius. – 2d Edition. – Boston : Irwin, 1989. – 752 p.
In this edition we have tried to build on the strengths of the original book while adding new materal that reflects the latest developments in this dynamic field.
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