Електронний каталог

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Документи:

Aysegul, Ozsomer The interplay between global and local brands: a closer look at perceived brand globalness and local iconness [Текст] / Ozsomer Aysegul // Journal of International Marketing. – 2012. – №2. – C. 72-95.
Ruby, P. Lee Extending the environment-strategy-performance framework: the roles of multinational corporation network strength, market responsiveness, and product innovation [Текст] / P. Lee Ruby // Journal of International Marketing. – 2010. – №4. – C. 58-73.
Портер, М. Конкурентная стратегия : Методика анализа отраслей и конкурентов [Текст] / М. Портер ; пер. с англ. – 2-е изд. – М. : Альпина Бизнес Букс, 2006. – 454 с. – ISBN 5-9614-0274-6.