Електронний каталог
Маркетинг
Підтеми:
Документи:
- Marketing [Текст] / E. Berkowitz, R. Kerin, S. Hartley, W. Rudelius. – 4th Edition. – Boston : Irwin, 1994. – 787 p. – ISBN 0-256-13221-6.
- Berndt, R. Marketingstrategie und Marketingpolitik [Текст] / R. Berndt. – Vierte Auflage. – Berlin : Springer, 2005. – 420 s. – СПИСАНО. – ISBN 3-540-22661-3-4.
- Brassington, F. Essentials of marketing [Текст] / F. Brassington, S. Pettitt. – London : FT Prentice Hall, 2005. – 511 р. – ISBN 0-273-68785-9.
- Bruhn, M. Gabler lexikon marketing [Текст]. A - Z / M. Bruhn, C. Homburd. – 2. Auflage. – Munchen : Gabler, 2004. – 921 s. – ISBN 3-409-29971-8.
- Buttle, F. Hotel and Food Servise Marketing [Текст] / F. Buttle. – London : Cassel, 1986. – 414 p. – ISBN 0-304-31533-8.
- Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers [Текст] / . Whan Park C, J. Maclnnis Deborah, Priester Joseph [et al.] // Journal of Marketing. – 2010. – №6. – C. 1-17.
- Clarke, D. G. Marketing Analysis and Decision Making. Text and Cases with Lotus 1-2-3. [Текст] = Маркетинговий аналіз і прийняття рішень / D. G. Clarke. – Redwood City : The Scientific Press, 1987. – 440 p. – ISBN 0-89426-083-9.
- Cоболев, В. Ю. Этапы развития международного маркетинга в экономике России [Текст] / В. Ю. Cоболев // Дайджест - Финансы. – 2004. – №3. – С.2-7.
- Deirdre, T. Guion Weathering the storm: a social marketing perspective on disaster preparedness and response with lessons from Hurricane Katrina [Текст] / T. Guion Deirdre, L. Scammon Debra, Leila Borders Aberdeen // Journal of Public Policy & Marketing. – 2007. – №1. – C. 20-32.
- Diller, H. Vahlens Grobes Marketing Lexikon [Текст]. Band 1: А-L / H. Diller. – 2. Auflage. – Munchen : C.H. Beck, 2001. – 931 s. – ISBN 3-423-50861-2.
- Diller, H. Vahlens Groses Marketinglexikon [Текст]. Band 2 : M - Z / H. Diller. – 2. Auflage. – Munchen : C.H. Beck, 2001. – 1015 s. – ISBN 3-423-50861-2.
- Dunmore, M. Inside-out marketing : how to create an internal marketing strategy [Текст] / M. Dunmore. – London : Kogan page, 2002. – 264 р. – ISBN 0-7494-3663-8.
- E, .Jerome McCarthy Essentials of Marketing [Текст] / .Jerome McCarthy E. – Berlin : Irvin, 1994. – ISBN 0-256-12746.
- Epp, M. Amber Designing solutions around customer network identity goals [Текст] / M. Amber Epp, L. Linda Price // Journal of Marketing. – 2011. – №2. – C. 36-54.
- Esch, Franz-Rudolf Moderne Markenfuhrung. Grundlagen, Innovative Ansatze, Praktische Umsetzungen [Текст] / Franz-Rudolf Esch. – 3. Auflage. – Wiesbaen : Verlag, 2001. – 1274 s. – ISBN 3-409-43642-1.
- Feray, Adiguzel Split questionnaire design for massive surveys [Текст] / Adiguzel Feray, Wedel Michel // Journal of Marketing Research. – 2008. – №5. – C. 608-617.
- Motivating salespeople to sell new products: the relative influence of attitudes, subjective norms, and self-efficacy [Текст] / Q. Fu Frank, A. Richards Keith, E. Hughes Douglas, Jones Eli // Journal of Marketing. – 2010. – №6. – C. 61-76.
- Gilbert, A. Churchill Marketing [Текст] / A. Churchill Gilbert, Jr. – Boston : Irvin, 1995. – C.703. – ISBN 0-256-12539-2.
- Guiyang, Xiong Social capital of young technology firms and their IPO values: the complementary role of relevant absorptive capacity [Текст] / Xiong Guiyang, Bharadwaj Sundar // Journal of Marketing. – 2011. – №6. – C. 87-104.
- Hawkins, D. Consumer behavior [Текст] / D. Hawkins, R. Best, K. Coney. – 7th Edition. – Berlin : Irvin, 1995. – 760 p. – ISBN 0-256-21895-1.
- Homburg, C. When should be the customer really be king? On the optimum level of salesperson customer orientation in sales encounters [Текст] / C. Homburg, M. Muller, M. Klarmann // Journal of Marketing. – 2011. – №2. – C. 55-74.
- Irit, Nitzan Social effects on customer retention [Текст] / Nitzan Irit, Libai Barak // Journal of Marketing. – 2011. – №6. – C. 24-38.
- John, M. Marketing [Текст] / M. John. – New York : Prentice Hall Europe ELT, 1992. – 99 p. – ISBN 0-13-720046-3.
- Jonathan, Levav Emotional accounting: how feelings about money influence consumer choice [Текст] / Levav Jonathan, . Peter McGraw A // Journal of Marketing Research. – 2009. – №1. – C. 66-80.
- Keith, A. Richards Tracking and updating academic research in selling and sales management: a decade later [Текст] / A. Richards Keith, C. Moncrief William, Greg W. Marshall and // Journal of Personal Selling & Sales Management. – 2010. – №3. – C. 253-271.
- Kotler, Ph. Marketing management : analysis, planning, implementation and control [Текст] = Управління маркетингом / Ph. Kotler. – 7th Edition. – New Jersey : Prentice-hall, 1991. – 756 p. – ISBN 0-13-552480-6.
- Kotler, Ph. Principles of Marketing [Текст] : Annotated Instructor`s Edition / Ph. Kotler, G. Armstrong. – 6th Edition. – New Jersey : Prentice-hall, 1994. – 692 p. – ISBN 0-13-718958-3.
- Kotler, Ph. Principles of Marketing [Текст] / Ph. Kotler, G. Armstrong, M. O. Opresnik. – 17th ed. – Harlow : Pearson, 2018. – 735 p. – (Global edition). – ISBN 978-0-13-449251-3.
- Leader, W. G. Marketing in Practice [Текст] / W. G. Leader, N. Kyritsis. – Toronto : Stanley Thornes, 1990. – 242 s. – ISBN 0-7487-0512-0.
- Lovelock, C. Services Marketing People, Technology, Strategy [Текст] / C. Lovelock. – 4th Edition. – Indian Branch : Patparganj, 2001. – 717 p. – ISBN 81-7808-352-3.
- Mahmoud, Darrat An investigation into the effects of work-family conflict and job satisfaction on salesperson deviance [Текст] / Darrat Mahmoud, Amyx Douglas, Rebecca Bennett and // Journal of Personal Selling & Sales Management. – 2010. – №3. – C. 239-251.
- Mark, R. Manfredo Risk, trade, recovery, and consideration of real options: the imperative coordination of policy, marketing, and finance in the wake of catastrophe [Текст] / R. Manfredo Mark, J. Shultz II Clifford // Journal of Public Policy & Marketing. – 2007. – №1. – C. 33-48.
- McCarthy, J. Applications in Basic Marketing Clippings from the Popular Business Press [Текст] = Основний маркетинг / J. McCarthy, W. Perreault. – Homewood : IRWIN, 1990. – 106 p. – ISBN 0-256-085522-6.
- McCarthy, J. Basic Marketing [Текст] / J. McCarthy, W. Perreault. – Boston : Irwin, 1990. – 734 p. – ISBN 0-256-08398-3.
- Micik, M. Recruiting talents with social media [Текст] / M. Micik, L. Eger // Актуальні проблеми економіки. – 2015. – № 3. – C. 266-274.
- Morden, A. R. Elements of Marketing [Текст] / A. R. Morden. – 3-rd Edition. – London : DP Publications LTD, 1993. – 435 p. – ISBN 1-85850-021-9.
- Nath, P. Marketing in the c-suite: a study of chief marketing officer power in firms' top management teams [Текст] / P. Nath, V. Mahajan // Journal of Marketing. – 2011. – №1. – C. 60-77.
- Nicholas, J.C. Santos Marketing to the poor: an integrative justice model for engaging impoverished market segments [Текст] / J.C. Santos Nicholas, R. Laczniak Gene // Journal of Public Policy & Marketing. – 2009. – №1. – C. 3-15.
- Nieschlag, R. Marketing [Текст] / R. Nieschlag, E. Diecht, H. Horschger. – Berlin : Duncker & Humblot, 1985. – 975 s. – ISBN 3-428-05872-0.
- Peter, P. A Preface to Marketing Management [Текст] / P. Peter, J. H. Donnelly. – 7-th edition. – Boston : Irwin McGraw-Hill, 1997. – 368 p. – ISBN 0-256-20281-8.
- Advocating avatars: the salesperson in second life [Текст] / Berthon Pierre, Pitt Leyland, Halvorson Wade [et al.] // Journal of Personal Selling & Sales Management. – 2010. – №3. – C. 195-208.
- Pride, W. M. Marketing basic concepts and decisions [Текст] / W. M. Pride. – London : Houghton Mifflin Company, 1977. – 594 p. – ISBN 0-395-24529-X.
- Ross, D. Petty Covert marketing unmasked: a legal and regulatory guide for practices that mask marketing messages [Текст] / D. Petty Ross, . Craig Andrews J // Journal of Public Policy & Marketing. – 2008. – №1. – C. 7-18.
- Sangkil, Moon Dynamic effects among movie ratings, movie revenues, and viewer satisfaction [Текст] / Moon Sangkil, K. Bergey Paul, Iacobucci Dawn // Journal of Marketing. – 2010. – №1. – C. 108-121.
- Segal, H. J. Contemporary Marketing in Canada. [Текст] = Сучасний маркетинг в Канаді / H. J. Segal, L. E. Boone, D. L. Kurtz. – Canada : Holt,Rinehart and Winston of Canada Limited, 1974. – 428 p. – ISBN 0-03-928020-9.
- Stanton, W. J. Fundamentals of Marketing [Текст] = Основи маркетингу / W. J. Stanton. – Toronto : McGraw-Hill Ryerson Limited, 1981. – 604 p. – ISBN 0-07-060891-1.
- Stanton, W. J. Fundamentals of Marketing [Текст] = Фундаментально про маркетинг / W. J. Stanton. – Second Canadian edition. – Toronto : McGraw-Hill Ryerson Limited, 1977. – 760 p. – ISBN 0-07-082457-6.
- Tарнавский, В. Куда уходят деньги [Текст] / В. Tарнавский // Новый маркетинг. – 2003. – №11. – С.18-21.
- Wagner, P. Marketing in der Agrar - und Ernahrungswirtschaft [Текст] / P. Wagner. – Munchen : Verlag Tugtn Ulmer Stuttgart, 2000. – 494 s. – ISBN 3-8001-1097-0.
- Wilson, Jerry R. Word-of-mouth marketing [Текст] / Jerry R. Wilson. – New York : John Wiley & Sons, 1994. – 256 p. – ISBN 0-471-00858-3.
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